The Atlas Society has launched its new mobile-friendly website which features simplified navigation.
Mobile traffic to our site continues to grow significantly; it has increased 82% year-to-date compared with the same period last year. We have successfully targeted the 18-34 year old demographic, which has grown rapidly and now accounts for the majority of all of our site traffic.
Not only that, but they're engaged: spending quality time on the site, ranging up to 40 minutes and beyond per session.
This new website will help us to better serve all customers across multiple device types.
Our partner in site development and design has been Altos — gentlemen and ladies: it's been a pleasure working with you.
Going forward we'll be deploying several different tools and methodologies to capture the voice of our customers and we are adopting a continual improvement model for our site. On a bi-weekly basis we'll be capturing user feedback, analyzing our metrics, and adjusting the site for optimal experience.
Atlas Society digital channels continue to see, year after year, strong growth. Year-to-date, users of the TAS website have increased by 45%, sessions have increase by 26%. And our most engaged audience segments are growing. At the same time that we launched the website we deployed custom solutions to gain better insight into our audience and to discern which marketing channels are delivering the most engaged users. We want to know where to find more people like you!
Feel free to contact me with any ideas you may have for the site. We're delighted to have the opportunity to serve you and we thank you for supporting this work.